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Pull
Marketing Automation

KREUTZERS

The customer

Since November 2014, KREUTZERS Gourmet GmbH has specialized in offering the best meat from all over the world. This is complemented by specialties such as wines, oils and spices. Species-appropriate animal husbandry and the observance of quality criteria guarantee great pleasure. The aim is to offer products in first-class gastronomic quality for everyone at a reasonable price, delivered quickly and conveniently to your home.

Customer
KREUTZERS Gourmet GmbH
Industry
E-commerce
Services
Marketing Automation, Performance Marketing
Kreutzers Shop
KREUTZERS Gourmet GmbH

Challenge

Kreutzers set itself the goal of building up more satisfied regular customers and generating a solid profit in the coming years. Through change management and the implementation of specific marketing automation activities, the focus was to be on customer satisfaction. Of course, it was equally important to drive new traffic and acquire new customers to maintain growth.

Marketing Automation

Destination

  • Implementation of Marketing Automation
  • Strengthening new customer acquisition and customer retention
  • Targeting customer interest
  • Save resources & time
  • Sales increase
  • Measure marketing success (ROI)

Implementation

  1. Technical implementation of marketing automation
  2. Integration of various channels for comprehensive communication: email, webpush, popups, SMS, social media.
  3. Understanding the customer's buying habits and targeting them through automated campaigns that focus on needs
  4. Dashboards for evaluation and ROI
  5. Remarketing and prospecting campaigns on social media

The result

32,5%
of sales supported by SALESmanago
218,55%
Sales increase compared to previous quarter
2.192
automated emails and over 788,000 mass emails sent
4000%
ROAS for Social Media Ads
Kreutzers Website Banner
Kreutzers Newsletter
Kreutzers Ad
Kreutzers Facebook Ad
Kreutzers Ad
KREUTZERS Gourmet GmbH

The success factors

Analysis

Analysis of user behavior with automated, tailored addressing and personalized content

Customer loyalty

Converting website visitors into buyers and retaining loyal customers

Marketing measures

Consideration of the brand and marketing as a whole, coordination of all activities and sustainable development of measures