Three modules for highly individualized customer experiences and more conversion
Bloomreach's portfolio is all about personalization - with the goal of driving profitable growth in digital commerce.
At the center are these three modules:
Discovery provides AI-driven search capabilities by aggregating real-time data and content from multiple sources and mapping it to a customer profile. The sources come from website searches, SEO, recommendations, and product merchandising. AI-driven means that the search engine continues to learn and optimize suggestions based on observed customer behavior.
Content enables omnichannel engagement with the desired target audience. The content is delivered in different formats and channels. For this, you work with a headless CMS (backend only, no frontend). Headless CMS simplifies centralized content management across multiple channels.
You get powerful, personalized customer and product data that enable you to deliver real-time digital experiences across every channel and at every point in the customer journey.