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Salesforce

Salesforce is a widely used sales software, preferably for large companies. The cloud-based tools offer a huge range of functions with which users can optimize all work processes relating to sales and bundle data centrally - with the aim of optimally managing and documenting customer relationships and interactions.

After all, the better the management of customer relationships (CRM = customer relationship management), the stronger the customer loyalty. In addition, the use of Salesforce applications improves internal communication, which has a positive effect on work quality and satisfaction.

The CRM system is powerful, which is why companies with large amounts of data and cross-channel marketing in particular benefit from it. For marketing automation, Salesforce offers solutions under the name "Marketing Cloud" that integrate with Salesforce Sales Cloud. In the meantime, the former Salesforce Pardot under the name Account Engagement marketed as part of the Salesforce Marketing Cloud.

Features

Functional diversity - central bundling - simple optimization - high flexibility

System breadth and depth are immense. Thanks to its extensive cloud portfolio, Salesforce almost always has the right solution with the right functions. The software helps to streamline work processes and work across departments. Salesforce customers also appreciate the adaptability of the functionalities to map company-specific processes. The linking of Salesforce CRM and Marketing Cloud makes it possible to ideally bundle marketing and sales activities on one platform.

Features

Powerful tool - easy to use or complicated application?

The one gush from the ease of use, the other find fault with the complicated Usage. In our experience, the system works when you first get to know it. clear and intuitive. Bei the implementation Suggests the first impression often around - the system is too powerful from data, modules, functions. So it is recommended, at least for the initial phase experienced admins get on board, otherwise das riskthat the platform is not properly to Running comes and time and money fall by the wayside.

There is also ...

Privacy. Technically almost unlimited, there are data protection restrictions, which is why some functions cannot be used indefinitely in Germany. Prices. Salesforce is one of the high-priced cloud-based CRM and marketing automation systems. In a 30-day test phase, interested parties can find out whether the price/performance ratio is right for them. Support. Very good learning platform and certificate options.

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