Our service portfolio
Clear KPIs for your objective
Social channels have become professionalized. Companies should do the same. Without a strategic approach, companies are lost in the social channels. The first step (as everywhere else) is to clearly define overarching goals as the basis for everything you do.
The absolute number of followers and fans does not say much at first. It is much more important to link a defined goal with the relevant key performance indicators. These KPIs can be used to measure goals and readjust strategies.
Which channels are relevant for our company? Which networks help us to achieve our marketing goals?
Which campaigns lead you to the target? Which targeting options of the platforms are the most suitable?
How do we create appropriate content for our appearances? How and when do we post updates?
How do we interact with our target group? How do we manage our channels?
How do we respond to crises and negative waves quickly and professionally?
How do we select suitable influencers or micro-influencers? How do we manage the collaboration process?