Our service portfolio
Give up internal view
No customer would think of seeing himself as a lead. The customer also couldn't care less how you regulate your responsibilities internally. Marketing and sales are well advised to adopt this external view and make common cause. It is important to look at the sales process as a whole. For example, when buyer personas are defined across departments. Getting the customer out of the woodwork together: This perspective helps everyone!
Which campaigns generate the most leads? Which channels are best?
How can sales and marketing be linked? How can sales be optimally integrated?