All relevant touchpoints
With Marketo, you stay on top of every phase of a Buyers Journey, even in complex cases. Lead management, email marketing, existing customer marketing, social media marketing, and mobile marketing are important areas you can cover with Marketo tools.
Some portfolio highlights:
- Many templatesthat you can customize for your emailing campaigns.
- Personalization of your emails to each user group based on interests, purchase history, and more.
- Automation of your email campaigns.
In addition, marketers benefit from many amplifiers with which they boost conversion, including tools like: Event triggers, campaign A/B testing, performance reports and dashboards, customized in-app mobile messaging, location tracking, visitor behavior tracking, and more.