Focus on generating leads
The comprehensive lead and campaign management tools enable marketers to target the desired audiences at the right time. The tools support with the Segmentation and in the planning of B2B campaigns. You have attractive Personalization functions (emails, videos, mobile).
By means of dynamic campaign orchestration activities are intelligently adapted to user behavior in real time. This allows marketers to respond appropriately to unpredictable events in the customer journey, adjust activities accordingly, or direct customers to a different campaign that better matches their interests.
As a further booster, special Content apps for more lead acquisition, which makes it easier for you to create high-quality content and allows automated sharing across all channels.
Valuable insights into customer journeys and the performance of your campaigns are provided by the Analysis tools with numerous reports and insights.