Leading in personalization
As with marketing Automation platforms common, also owns Emarsys the ability to create and personalize emails. In addition, automatic replies can be set up and outbound e-mails can be sent. The fact that deliverability can be managed directly in Emarsys is a great advantage, especially for database hygiene.
Emarsys is also able to play out dynamic content and perform A/B variant tests to improve the Quality The contents to further optimize. Emarsys combines AI technology and marketing automation into a cross-channel mesh that turns leads into customers even more reliably and customers makes.
Omnichannel and behavioral tracking in one
Manage diverse online and offline channels, also and especially for Retail companies, is Emarsys' Core competence. For omnichannel capability as well as for comprehensive lead management, the advanced database functions provide. Here, a marketing lead database is already built in, including data quality management. Like most marketing Automation platforms also allows Emarsys segmentation. Probably one of the most valuable features for high personalization is the built-in behavior tracking.