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Pull

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Inbound Marketing

How do companies attract new customers? Inbound marketing accompanies people on their buying decision journey without bothering them with "sales shows". The central building block is relevant content that is closely aligned with customer needs, questions, and problems.

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Inbound marketing - the elegant way to more accuracy and independence

Customers come voluntarily and gladly. Visitors, readers, interested parties feel taken seriously. At a certain point in the customer journey, they land on your company website of their own free will. And they like it very much! They feel well understood by you and in good hands. The foundation stone for the "new customer acquisition" project has been laid.

Less push, more pull. The use of search engines set a communication switch in motion. Today, "less push, more pull" applies. Less push, more pull. Companies that once held communications sovereignty over content, partners, media, timing, and only offered their content aggressively, find themselves in the role of re-actors.

Product-centric communication is out. Only the target group counts! In-depth knowledge of the desired customers is the be-all and end-all here. What information do users need at what stage of their purchase decision so that they come to your company website all by themselves? With the help of customer personas, you can outline your typical customers, understand them better, and predict their buying paths on the web.

Our service portfolio

Content Hub - collection point for your content

The linchpin of any inbound campaign is content creation and delivery across all channels along the Customer Journey. These are, for example, influencer blogs, portals and partner sites. Social media provide additional reach. Customer personas help pull out the right stops for each channel: Blog, video, infographics, webinars, audio, e-books ... many things are possible as part of the Content marketing conceivable.

Inbound Marketing - the elegant way to more accuracy and independence

Good inbound marketing strategists unerringly lay out the trail to potential customers and get them excited about your company and your offerings. In the long term, consistent inbound marketing ensures greater independence from paid advertising space; it is the more elegant and cost-effective path to new customers.

Together in several workshops we develop an inbound marketing strategy, which is the basis for the implementation.

We create the right content for you. 

What actions can be used to convert contacts along the sales funnel into leads?
How can sales be relieved and leads be pre-qualified? How can the quality of the leads be increased?
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An investment in the future that pays off

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For smaller companies and startups

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All consulting packages include:
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For medium-sized
Company

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All consulting packages include:
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For Large Companies & Enterprises

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All consulting packages include:
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Stay informed: We want you to be on top of the current developments in marketing and technology. In our magazine, we share both fundamental and hot topics - in blog or video format.