7 Competitive Analysis Tools for Marketers 

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It is crucial for a successful marketing strategy, not only to keep an eye on one's own activities, but also the of the competitors. A comprehensive Competitive analysis is the key to the long-term success of your company.

Brand Analysis Template: The Foundation for Your Digital Marketing Strategy - Download Template

It is not only a matter of recognizing one's own strengths and weaknesses, but also of those of the competition. In this article we present 7 powerful competitive analysis tools which you can use to perform an effective competitive analysis to optimize your marketing strategy and compete in the market. 

1. SEMrush - The ultimate competitive analysis tool 

Maximum insights with the SEMrush competitive analysis tool.

Maximum insights with the
Competitive Analysis Tool

SEMrush is an all-in-one tool that helps marketers, deep into the world of your competition immerse yourself in the world. With SEMrush you can not only analyze the ranking of your competitors for specific keywords, but also the organic traffic of your competitors. In addition, the tool allows you to identify the best keywords and backlinks and to the Social media strategy Your competition to understand. Thanks to the user-friendly interface and a variety of analysis options, SEMrush is an indispensable tool for marketers who want to keep an eye on their competitors nationally and internationally. 

2. google alerts - simple email notifications

Competitor analysis made easy with the Google Alerts competitive analysis tool.

Competitor analysis easy
made with the
Competitive Analysis Tool
Google Alerts.

 Google Alerts is a free tool, which helps you to always stay up to date. You can Notifications for specific keywords, brand names or terms to set up your contest endings. As soon as something is mentioned on the Internet that matches your search criteria, you will receive a notification by e-mail. This allows you to immediately access important developments in your industry to respond. 

3. qwletter email - overview of industry newsletters 

Make successful decisions with this competitive analysis tool.

Successful decisions
meet with this
Competitive Analysis-

Qwletter is a powerful tool for your competitive analysis. It enables you to Email marketing strategy of your competition analyze: You can see what content is sent in the newsletters as well as the frequency with which the newsletters are sent and can Email marketing trends recognize. Through the Newsletter analysis you can gain valuable insights and improve your own Email marketing campaigns Optimize. 

4. social blade - real-time statistics for social media

Social Blade is an ultimate competitive analysis tool for your business.

Social Blade is an ultimate
Competitive analysis tool for

Social media is playing an increasingly more important role in marketing. Social Blade allows you to monitor the activities of your contest ends in the social media in real time Track. You can monitor the number of followers, see the number of posts and uploads, and analyze the engagement rate of your competitors. This Real-time statistics help you benchmark your own activities and improve your Social Media Strategie to optimize. This places Social Balde among the top 7 powerful competitive analysis tools.

5. google ads keyword planner - analysis of keywords for paid advertising campaigns 

Increase your competitiveness with Google Ads Keyword Planner.
Increase your competitiveness with Google Ads Keyword Planner.

The Google Keyword Planner is a powerful tool for Keyword analysis for your search engine marketing. This Google Ads feature allows you to implement targeted campaigns based on detailed keyword research. With the Planner, based on the entry of keywords, you can the search volume of relevant keywords learn, determine the likely cost per click, and analyze competitive density. This information is critical to help you develop your own paid advertising campaigns at optimize and to hold its own against the competition. 

6. meta advertising library - social media ads of your competitors at a glance 

A competitive analysis tool that always brings good results is Meta Advertising Library.
A competitive analysis tool,
that always gives good results
brings, is meta-
Advertising Library.

The Meta Advertising Library represents an extremely useful tool that allows users to search specifically for the current Ads on meta technology platforms search. This feature gives you more comprehensive insights into the ads you see on Meta platforms see. Within the advertising library, basic information such as the Content of the ad, the time of its placement and the advertiser provided. If it is political or socially relevant advertising that has been placed in the last 7 years, additional transparency disclosures on spending, the Reach and the funders displayed. Ads placed in the European Union in the past year provide additional transparency disclosures required in the EU. This tool thus provides users with an extremely detailed overview of advertisements placed on meta-platforms and enables them to gain deeper insights into the advertising work of competitors and rivals.  

7. analyze BuiltWith - Technology Stack  

Data-driven decisions with the competitive analysis tool BuiltWith.
Data Driven
Decisions with the
Competitive Analysis Tool

BuiltWith is an impressive business Intelligence and competitive analysis tool, which creates detailed profiles of websites. These profiles include lead generation information, general business intelligence and comprehensive E-commerce data. This powerful tool gives you insights into the Technologiesthat your competitors have in use. You learn, for example, with which CMS system a website has been created, which CRM system is linked or which email marketing tool is used. 


Competitor analysis is an indispensable part of any successful marketing strategy. The presented tools allow you to keep an eye on your competitors and rivals, understand their strategies and adjust your own activities accordingly.  

Brand Analysis Template: The Foundation for Your Digital Marketing Strategy - Download Template

From keyword analysis to social media activity monitoring, these systems enable you to penetrate the competitive landscape and compete in your industry. Use these resources to ensure your company's long-term success and outperform your competition. 


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