The Google Keyword Planner: Your Partner for Your Google Ads Campaign

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The right search terms, keywords - just Keywords for campaigns is the be-all and end-all of successful marketing. The Google Keyword Planner supports you in this task. Learn which Keywords which search volume customers have and which terms they use when searching for companies, products or services. With the right keywords Increase the efficiency of your campaigns.

How can you successfully generate leads with Google Ads? - Download

Targeting Google Ads campaigns to the appropriate keywords

A keyword is a search term that users enter when they search for a topic or a company via a search engine - for example Google. It can be single words or word combinations act.

Google Ads campaigns are based on search terms; strategies are tailored to selected keywords.

The Google Keyword Planner is available to you free of charge

Google Keyword Planner is a free tool that helps you select and evaluate keywords. To use it, you need to have an AdWords account. You can search for them in different ways, for example, by directly entering your own suggestions and receiving feedback from the Keyword Planner regarding their suitability.

The Google Keyword Planner can be found under the "Tools" tab.
The Google Keyword Planner can be found under the "Tools" tab. (Image:

Start with search terms that you associate with your company and your products. The Google Keyword Planner suggests additional search terms that fit the subject matter and good results in the campaign you can hope for. Some keywords you may not have thought of before, but you can be sure that they are frequently used by your clientele or that they promise a good ranking in the search results.

Find powerful keywords for the website

Enter a subpage of your website into the Google Keyword Planner. To do this, select a page that represents your company particularly well. The Google Keyword Planner suggests search terms that your customers use frequently.

Find out what search volume the keywords have and which keywords you should choose to get the Use your campaign budget as efficiently as possible. Optimize the cost-benefit ratio of Google Ads by selecting keywords that perform well for your campaign.

Quality versus quantity in the selection of keywords

If you ask the question, which strategy to use when selecting keywords for Google Ads is more successful, then the answer is clear: Quality is more important than quantity. You do not need the largest possible number of search terms for the Google Ads campaign, you need to Find the right keywords.

Use the analysis option to use appropriate and profitable keywords.
Use the analysis option to use appropriate and profitable keywords. (Image:

The decisive factor here is that the terms are chosen to match the object being advertised. You need to make your Address target group and Generate clicksin order to succeed.

The Google Keyword Planner works multilingual

Using Google Keyword Planner, you can find not only German keywords, but also keywords in other languages. This option is just as relevant for international companies as for companies whose target group is multilingual. You don't have to choose one language for the keywords in your Google Ads campaign, you can choose a mixed list with search terms from different languages create. In Google Keyword Planner, specify in which language you want to search and in this way find the most lucrative keywords from different languages.

Adjust the keywords to their used language or languages.
Match the keywords to their language or languages used. (Image:

Tip: If you offer your website in several languages, you should search for relevant keywords for each language version individually.

The Google Keyword Planner offers you the following functions:

  • Search for the appropriate keywords by means of a category, a web page or a group of words. Get new ideas for keywords.
  • Get search volume and trends for keywords. Find out what response the keywords have generated in the past.
  • Duplicate keyword lists. With the help of Google Keyword Planner, combine two individual lists to get new ideas for keywords this way.
  • Get forecasts for keyword lists.
  • Target your campaign to a specific region and use regionally relevant keywords.
  • Search for keywords in different languages.
  • Exclude certain keywords that you don't want to use. This way, you focus on a specific subset of your target audience.
  • When making predictions, limit the time period to be considered and thereby learn which keywords have the best effect at which times of the year.
  • Find keywords with a high average monthly search volume or focus on keywords with a medium search volume.

The search volume of the keywords

The search volume is a key figure that indicates how often the term is searched for per month. Keywords with a high search volume are highly competitive, keywords with a medium search volume are a good alternative. This way you can benefit from a good price-to-ad ratio and optimize your Google Ads campaign.


The selection of the appropriate keywords is crucial for the success of the campaign. The Google Keyword Planner is a helpful tool. It offers extensive possibilities. The efficient use of the Google Keyword Planner requires experience and familiarization with the subject. We are happy to assist you.

How can you successfully generate leads with Google Ads? - Download


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