Many experts observe a clear trend among the young target group away from Facebook to Instagram and TikTok. The question therefore arises as to whether Meta Ads are still a suitable tool to reach this Facebook target group.
Is it still possible to reach young people via Facebook?
From experience we can say that the click-through rate on Facebook can be good even with a younger audience. So are also the 18 to 25 year olds quite still active on Facebook.
The success of Ads cannot be generalized, but varies depending on the industry and product. The number of conversion per placement can be easily tracked for paid ads on Instagram and Facebook. But the most represented age group cannot be determined with this number.
In order for your Facebook Ads to remain effective, it's essential to keep the Make the most of the platform's many features and tools. With the right settings and options, you can create and target your audience as accurately as possible.
Play Facebook Ads optimally
In Meta Business Manager you can different campaign settings be made to Reach the desired target group in the best possible way. To do this, a number of targeting measures can be taken to help you target the right clientele and achieve the highest conversion rate possible.
- The basic containment
To do this, it is necessary to identify the Facebook target audience based on a series of demographic data such as age, gender or place of residence. Also characteristics like Income, occupation, marital status or education level can be taken into account. In the further course of ad creation, there are then additional opportunities to specify the target group again.
- Interest targeting
Facebook offers as Specifying ad targeting interests or behaviors an. This form of detailed targeting expands your ability to select your audience even more specifically according to certain interests and ideals. For example, information on interest in career/job interviews or certain brands and hobbies is particularly meaningful. But also certain psychological characteristics of the audience, such as values, motivations or certain behaviors can be considered relevant and accordingly helpful. be there, a certain Audience to select. As a result, your Facebook audience will be defined even more precisely.
- Create a Custom Audience/"Lookalike" Audience
In this special form of target group delimitation, companies can, among other things, import a list of customers into Meta and create a kind of "lookalike" list from it.
Facebook then uses complex algorithms, based on the personal data of the uploaded list. Then Facebook searches for people who are similar to the people on the list and plays Your ads to this Facebook audience out. In this way, companies can reach customers who are Have similar interests and characteristics, like your existing clientele.
- The retargeting campaign
Go to Conversion rate increase this is particularly popular. For example all visitors of a website of the last 180 days, for example, are addressed with your ads. This group can also be selected. Here, for example, it can be specified that only users who have not yet purchased anything should be addressed. On the basis of interactions with existing content, such as videos, then targeted contents played out, that start exactly where users left the website.
Instead of only placing general ads, you can also specific contents be created that are geared to the interests of the users.
In this way, it can be ensured that users are shown content that might actually be of interest to them and that that encourage people to stay longer on the website, to finally make a purchase.
Targeted ads remain effective
Even if Instagram and TikTok are currently attracting more young audiences, Facebook remains an important and indispensable advertising platform for companies. As is the case on other social media platforms, the correct and effective strategies be applied to achieve the desired results. However, the be-all and end-all is the optimal narrowing of the Facebook target group. This is the only way to reach the right people and achieve the desired success with your ads.