The Meta Business Suite - these are the most important changes

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With its latest version, Meta Business Suite offers enhanced functions to seamlessly link and manage Facebook and Instagram accounts. In addition, the Meta Business Suite improves the Social media management continuous.

The Meta Business Suite makes it possible to centrally manage Facebook and Instagram accounts and thus increase efficiency. Numerous tools are available to help companies present themselves optimally on social media. The ultimate goal is to reach a broad target group and inform them about the latest company activities.

The Meta Business Suite impresses with its expertise.
With the Meta Business Suite, you can manage your social media accounts centrally and efficiently. (Image: apkpure.com)

Clarity and transparency

The Meta Business Suite home page provides all the important information at a glance. Current advertisements, current posts and updates - all of this is clearly listed here. The Meta Business Suite is like a central hub for companies, where the latest developments can be seen and reacted to immediately.

How to manage the mailbox

New comments and messages from the Instagram account, Messenger and Facebook page can be read via the Meta Business Suite. A particularly practical function is the creation of automated responses. When users often ask the same questions on linked social media profiles, the automated responses feature offers a way to save time while promoting a consistent corporate language.

Inform potential customers

Thanks to the Meta Business Suite, creating posts and stories is child's play. It is possible to easily plan new posts and publish them via a central account. This function is useful for informing interested parties about new products and upcoming promotions, for example. If you already have a commerce account, you can create stories both via the desktop and via the Meta Business Suite App access it. In addition, the Meta Business Suite offers enhanced communication tools to help you interact more effectively with customers. From chatbots to live chats, these tools enable a quick response to customer inquiries and contribute to an outstanding customer experience.

Monitor and measure success

By combining data from different sources, the Meta Business Suite offers significantly improved analysis options. It is now possible to obtain a comprehensive picture of customers by combining data from social media, e-commerce platforms and other sources. This enables well-founded decisions to be made and the company's own Marketing strategy to optimize. Find out whether the Target group has been achieved and how it behaves. A variety of different tools are available for this purpose. Under the menu item "More tools", for example, various Facebook tools can be called up, such as the Ad manager.

Keeping an overview and carrying out analyses is no problem.
Keep an overview and analyze your target group. (Image: blog.hubspot.com)

Change advertising objectives

In January 2024, the eleven previous advertising objectives were discontinued. This means that no new campaigns can now be created with the old targets. However, existing campaigns can be converted to the simplified goals by duplicating and importing them. There is no change to the way the original goals for traffic and app installs work, which are now referred to as "app promotions".

One of the greatest strengths of the Meta Business Suite is its comprehensive data analysis. Companies can track the performance of their advertising campaigns in real time and adjust their advertising objectives based on these findings. If a campaign is not achieving the desired results, it is possible to react immediately and change the strategy to achieve set goals.

A direct comparison between the "old" page manager app and the new Meta Business Suite mobile app

The switch to the Meta Business Suite mobile app has led to a number of enhancements and changes. The following overview shows what general options you have with the new Meta Business Suite:

  • Sharing content to reach more people and new customers
  • Interacting with interested people
  • Use of meaningful and updated insights for Instagram and Facebook

These functions have been added in the new version:

  • Overview on the home page: The start page has been redesigned. All activities, comments, news and insights are displayed directly on the start page.
  • Fast switching between accounts: To see another Instagram account or Facebook page, click on the icon in the top left corner. This will switch the view directly to another company.
  • Manage posts and stories for Facebook and Instagram: Create posts and stories for Facebook and Instagram via Meta Business Suite.
  • All activities at a glance: Keep an eye on both platforms via a central account.
  • Automated responses: Automated responses increase the efficiency of your work.

The main functions of the Page manager app have also been retained in the new version. The core of the changes concerns the simultaneous management of activities on Instagram and Facebook. This allows actions on both platforms to be coordinated. User-friendliness has been improved by making all functions and tools available via an easy-to-use navigation menu. The following points in particular can be found there:

  • Designs: Create, edit, store, and manage content that has not yet been published.
  • P.O. Box: Read and save comments and messages, and manage automated replies and out-of-office notifications
  • Advertisements: Manage and create ads directly from the mobile device
  • Stories: Content sharing
  • Photos and albums: Manage and create videos, photos and albums
  • Dates: Manage and create appointments
  • Event: Manage and create company events and view a list of all planned and held events
  • Jobs: Contact applicants directly from the mailbox and manage job ads
  • Insights: Insights for Instagram and Facebook
  • Settings: Manage settings for the company and for the app

Conclusion

Meta's continuous development is constantly creating new opportunities that need to be exploited. The new Meta Business Suite, formerly known as the Facebook Business Suite, impresses with the efficient management of Facebook and Instagram accounts in one central location. The high level of user-friendliness and the extensive range of practical tools make it a valuable instrument for social media marketing strategies.

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