Two main analysis tools - Heatmaps and Video Records
Heatmaps makes click, tap and scroll behavior visible on a page-specific basis. What is eagerly read, what is ignored? Furthermore, you can use heatmaps to very quickly show whether your website has any usability problems. How well do your visitors find their way around the website? Does the navigation take them smoothly everywhere? Can they perform all functions without any problems? Depending on the end device - desktop, smartphone, tablet - you can take specific measurements.
With the recording tool you can track in real time how your visitors browse your pages and what actions they take. You can see in the video how they navigate from one page to the next, which mouse movements, clicks and actions they perform. You observe whether your CTA target is directly approached, which detours are taken, whether someone wanders around, and - very important - at which point most people jump off. Very important in this context is the information that data protection is maintained in everything.