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Hotjar

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Hotjar

With Hotjar's online tools, you see your website through the eyes of your audience. In fact, you SEE your visitors' user behavior. You gain deep insights into where they click and the paths they take through your website - and where you lose them.

You learn where the stumbling blocks are and can react accordingly to remove obstacles: unnoticed page content, few clicked CTA buttons, missing reactions. If you understand user behavior in depth, you can react in a targeted and sustainable manner to the pinch points that have been identified and convert the insights gained directly into higher conversion rates.

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Features

Two main analysis tools - Heatmaps and Video Records

Heatmaps makes click, tap and scroll behavior visible on a page-specific basis. What is eagerly read, what is ignored? Furthermore, you can use heatmaps to very quickly show whether your website has any usability problems. How well do your visitors find their way around the website? Does the navigation take them smoothly everywhere? Can they perform all functions without any problems? Depending on the end device - desktop, smartphone, tablet - you can take specific measurements.

With the recording tool you can track in real time how your visitors browse your pages and what actions they take. You can see in the video how they navigate from one page to the next, which mouse movements, clicks and actions they perform. You observe whether your CTA target is directly approached, which detours are taken, whether someone wanders around, and - very important - at which point most people jump off. Very important in this context is the information that data protection is maintained in everything.

Features

More tools and info

Supplementary tools such as conversion funnels and form analytics round off the analysis of user behavior. There is also the option of requesting direct visitor feedback. The platform is clearly designed and can be integrated into Google Analytics. Our expert opinion: Hotjar provides users with a great, complementary analysis tool with added value. We would be happy to advise you on how to use it to make your website more powerful and stable.

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Our prices

An investment in the future that pays off.

consultingBasic

For smaller companies and startups

Upon request

Request our offer now free of charge and without obligation.

All consulting packages include:
  • Project Management
  • Quality management
  • Consultation at eye level
Price received
consultingPlus
For medium-sized
Company

Upon request

Request our offer now free of charge and without obligation.

All consulting packages include:
  • Project Management
  • Quality management
  • Consultation at eye level
Price received
consultingPro

For Large Companies & Enterprises

Upon request

Request our offer now free of charge and without obligation.

All consulting packages include:
  • Project Management
  • Quality management
  • Consultation at eye level
Price received
Thought Leadership content

News from our magazine

Stay informed: We want you to be on top of the current developments in marketing and technology. In our magazine, we share both fundamental and hot topics - in blog or video format.