Marketing Automation
Fischbach
The customer
Fischbach is a group of companies comprising various construction companies, with a focus on modernization, refurbishment and revitalization of buildings. The Fischbach Group offers a modular service network that is modern, intelligent and solution-oriented.
Customer
Fischbach Holding GmbH
Industry
Existing building
Services
Marketing Automation
Fischbach Holding GmbH
Challenge
Implementation of measures on behalf of various companies in the Group. The basis for this is that data and contacts are allocated to segmented lists. Previously, marketing activities could not be controlled easily and centrally. The goal was to bundle and automate them in one account.
Marketing Automation
Destination
- Introduction of HubSpot Marketing Automation
- Addressing target groups at the right time with the right content
- Automation of marketing activities and internal processes such as HR
- Simple implementation of measures without external IT know-how
- Communicate current Fischbach Group projects in a focused way
- Creation of landing pages tailored to the target group
Implementation
- Technical integration of the HubSpot Marketing Hub
- Linking landing page and blog domains for lead generation
- Set up the email marketing module for automated internal and external communication
- Design and set up of the Fischbach Group's online magazine using HubSpot's blog function.
- Creation of target group specific landing pages
- Implementation of an applicant pipeline for the semi-automated tracking and processing of application processes
- Set up an automated lead nurturing workflow to acquire new customers
The result
- Increase visibility through landing pages, blog, and social media activities via HubSpot.
- Automation of internal and external processes
