Fischbach

The customer

Fischbach is a group of companies comprising various construction companies, with a focus on modernization, refurbishment and revitalization of buildings. The Fischbach Group offers a modular service network that is modern, intelligent and solution-oriented.

Customer

Fischbach Holding GmbH

Industry

Existing building

Services

Marketing Automation

Challenge

Implementation of measures on behalf of various companies in the Group. The basis for this is that data and contacts are allocated to segmented lists. Previously, marketing activities could not be controlled easily and centrally. The goal was to bundle and automate them in one account.

Destination

Introduction of HubSpot Marketing Automation
Addressing target groups at the right time with the right content
Automation of marketing activities and internal processes such as HR
Simple implementation of measures without external IT know-how
Communicate current Fischbach Group projects in a focused way
Creation of landing pages tailored to the target group

Implementation

Technical integration of the HubSpot Marketing Hub
Linking landing page and blog domains for lead generation
Set up the email marketing module for automated internal and external communication
Design and set up of the Fischbach Group's online magazine using HubSpot's blog function.
Creation of target group specific landing pages
Implementation of an applicant pipeline for the semi-automated tracking and processing of application processes
Set up an automated lead nurturing workflow to acquire new customers