Performance Marketing
Ricoh Germany
The customer
Ricoh offers information and transformation technology worldwide. The company supports customers with a diverse range of products and services to digitize their business processes - for more flexibility, productivity and profitability.
Ricoh Germany GmbH
Challenge
Marketing, generating leads and winning customers for a new product offering. One challenge is that the offering is complex and not yet sufficiently known by the target group.
Performance Marketing
Destination
- Omni-channel campaign development
- Implementation of marketing automation measures
- Attract target audience to the topic through relevant content - thought leadership
- Product awareness via content marketing and performance marketing
- Customer acquisition
- Measuring the success of the campaign
Implementation
1. customer persona & content strategy workshop
2. campaign development
3. creation of campaign landing pages
4. performance marketing via Google Ads, Facebook Ads and LinkedIn Ads
5. editorial planning and publication of blog articles.
6. creation of an automated lead nurturing journey.
7. monitoring of KPIs and performance measurement
The result
RICOH landing page digitization
RICOH Ads Banner
RICOH Digitization Blog
RICOH Google Ads
RICOH Facebook Ads
