WSW

The customer

WSW Software GmbH offers highly configurable IT logistics solutions from consulting to development and support. As a leading provider of logistics add-ons, more than 400 customers worldwide benefit from the comprehensive all-round service for their products.

Customer

WSW Software GmbH

Industry

IT & Software

Services

Web design, content marketing

Challenge

The goal of our project was to design and implement a new contemporary website with a connection to a marketing automation solution. The basis for this was the move to a user-friendly content management system and easy manageability. The marketing automation software was to be implemented in compliance with the DSGVO regulations. It was important to WSW to introduce target group-specific segmentation and to control marketing activities centrally.

Destination

Creating a modern and appealing website presence
Implementation of an easy-to-manage CMS system
Introduction of SALESmanago Marketing Automation
Addressing target groups at the right time with the right content
Automation of marketing activities and internal sales processes
Introduction of a scoring model for lead qualification
Creation of segmented people campaigns and lead nurturing workflows

Implementation

Implementation of a website workshop
Creation of the UX and UI design for the new website
Implementation of the new CMS system
Technical integration of the SALESmanago marketing automation solution
Setting up the email marketing module for semi-automated internal and external communication
Design and setup of lead nurturing workflows and automated sales processes
Implementation of a scoring model for lead evaluation and further qualification
Establishment of lead funnels to optimize lead management