Web Design & Marketing Automation
WSW
The customer
WSW Software GmbH offers highly configurable IT logistics solutions from consulting to development and support. As a leading provider of logistics add-ons, more than 400 customers worldwide benefit from the comprehensive all-round service for their products.
WSW Software GmbH
Challenge
The goal of our project was to design and implement a new contemporary website with a connection to a marketing automation solution. The basis for this was the move to a user-friendly content management system and easy manageability. The marketing automation software was to be implemented in compliance with the DSGVO regulations. It was important to WSW to introduce target group-specific segmentation and to control marketing activities centrally.
Web Design & Marketing Automation
Destination
- Creating a modern and appealing website presence
- Implementation of an easy-to-manage CMS system
- Introduction of SALESmanago Marketing Automation
- Addressing target groups at the right time with the right content
- Automation of marketing activities and internal sales processes
- Introduction of a scoring model for lead qualification
- Creation of segmented people campaigns and lead nurturing workflows
Implementation
- Implementation of a website workshop
- Creation of the UX and UI design for the new website
- Implementation of the new CMS system
- Technical integration of the SALESmanago marketing automation solution
- Setting up the email marketing module for semi-automated internal and external communication
- Design and setup of lead nurturing workflows and automated sales processes
- Implementation of a scoring model for lead evaluation and further qualification
- Establishment of lead funnels to optimize lead management
The result
WSW Software GmbH
The success factors
Design
Website workshop as a basis for the successful implementation of the new web design
Marketing Automation
Effective implementation of marketing automation through clear project team goal setting and customer communication
Customer acquisition
Comprehensive use of SALESmanago for automated customer acquisition through personalized lead generation and lead management