You have taken the plunge and created a Website for your company created. One that is SEO friendly content, with fast loading times, easy to read text, keyword rich URLs and even a good number of backlinks prepared. But even after all the efforts, one important thing is still missing: FRESH CONTENT! And not only at the moment -. CONSISTENT FRESH CONTENT!
Your business isn't exactly the Frankfurter Zeitung, nor do you have the luxury of an endless supply of free interns. The content on the main page may be great, but even the Timeliness is an important ranking factor for search engines; to bring customers to your website via digital channels, you therefore need keyword rich content on a regular basis.
You may be wondering, where do I even start? Well, don't worry, it's not as hard as you think. Here is the Quick guide from rankingCoach: from the Creation to publication.
Know the audience
The first requirement for creating SEO-friendly content, is knowing your target audience. You need to find interesting ways to address their needs and interests, and choose topics that deal with relevant issues. This is the best way to get your content to show up in search engine results. If you do this consistently, the visibility of your website in this area will be strengthened. This will have an overall positive impact on your search results.
Choose the right keywords for SEO-friendly content
It is always better to list an example, so let's imagine you are the owner of an Irish pub in Hamburg. The rankingCoach Keyword Tool has used the phrase "Irish pub" as a great Search term for SEO identified: The Keyword has a high search volume in Germany of 40500 searches per month and is easy to rank. Also "Irish Pub Hamburg" has a good number of searches (3600) and will certainly be relevant for customers looking for a bar like yours.
Find suitable ideas
Before we get too ahead of ourselves with our content ideas, it's important to consider some requirements: The topic we want to write about should create an article that is about 1000 words long. This is the golden word count for SEO-friendly content. Content of at least this length often ranks best in Google.
Also, your topic should not be chosen just for simplicity. It is important to find an idea that is interesting enough to attract the reader's attention for those 1000 words. Getting customers to a website is only half the battle, keeping them engaged and interested is the next step.
Well-written, interesting content is very important. If we can do that, there will be a long-term benefit for our company have. For e-commerce websites, the following applies: The longer a user stays on your website, the better the chance of making a sale. The length of time users spend on a page is therefore also a relevant ranking factor.
Turn trending topics and keywords into SEO-friendly content
You want to produce interesting content, it but lacks a little inspiration? Search for the term "Irish Pub" on Google Trends and see if you can find some useful information for creating engaging content. If you look at the trends for the phrase "Irish Pub", two other related terms pop up right away, "quiz" and "whiskey". So let's see what kind of topics we can formulate from these ideas.
With a little creativity you can find interesting topics with which to integrate these keywords: here are just a few spontaneous thoughts:
- The difference between Irish and Scotch whiskey along with a recommendation for a good bar in Hamburg.
- A monthly online quiz
- A promotional piece for a pub quiz or whiskey tasting at your pub in Hamburg.
- A guide to making the best Irish coffee along with a recommendation of where to get the best in Hamburg.
Is this the right content for your website?
Almost any idea can be fleshed out into great content. But if you're not sure, ask yourself these five questions:
- Will my idea create original and interesting content?
- Does it have anything to do with the services and products I offer?
- What is the difference between an Irish and a German pub?
- Do I have the possibility to use the Include the most important keywords?
- Does it have adequate search volume?
By taking a little time, you can conjure up an exciting thousand-word work about picturesque bars from a dry self-promotion. This will interest the customer and at the same time with the right words. ensure that you are found via the search engines in the first place.
Publish SEO friendly content
Once you have written the content, the most difficult part is done, but now do not get impatient. This is one of the most overlooked steps in creating content for a good SEO. Here are some things that you should pay attention to.
The title tag
The title tag is a short explanation of the page content. It should be unique for each page and less than 60 characters long. Keeping it below this number will ensure that it shows up correctly in search engines.
The title tag also appears in the browser tab of the article; for this article, a partial display of the title appears on the browser tab.
The title tag is displayed in bold above the page URL in blue. It is the first thing search engine users read about the page; it is practically a showcase for your website. It is of crucial importance, That it attracts users' attention and effectively communicates the website's brand message.
This is more important than filling every field with keywords: Even if this puts a web page in a good position, users still need to find the offer appealing in order to click on it.
The meta description
Next we have the meta description, which appears below the page URL. This should be no longer than 150 characters. The additional length of the meta description provides more options for keywords, but still retains the same criteria as the title. We also need to make sure that the description is interesting and not overcrowded with keywords.
It's always good to take a look at how your pages are showing up in search engines, especially if you've entered a meta title or meta description that is close to the character limits suggested earlier.
Tags and keywords with media content
Writing image alt text gives you another way to reinforce keywords with your content.
You should use keywords similar to the Meta tags and Meta descriptions use: in that you can Avoid keyword spamming should. You need to include the keywords in the description so that they describe the, image or topic in the article.
Image alt texts also have another advantage from which traffic can be generated. Namely, the images of your website will appear in the image search results. You should also take this into consideration. In general, a length of the image tags of less than 125 characters is recommended.
We hope this quick guide will help you produce great SEO-friendly content. We look forward to finding you in the search engines soon!
Joshua Schofield is Marketing Content Manager for rankingCoach Cologne. For the past ten years, he has worked in content creation, digital marketing and corporate education. He holds a master's degree in American History from the University of Nottingham.