Zefix FlyFishing offers everything that passionate fly fishermen need: Fly rods, fly reels, wading jackets, waders, wading shoes, accessories and supplies. The range is sold in the retail store in Munich and online. Through the experience as professional guides, Zefix only offers equipment that has been put through its paces by the team.
The retail store was already known and popular among fly fishing fans. Due to pandemic restrictions, sales had to be shifted to online. One challenge was to scale the online store.
- Scaling of the online store
- Sales increase
- New customer acquisition
- Brand Awareness
- Measuring the success of the campaign
- Campaign development
- Design adjustments in the online store
- Performance marketing via Google Ads and Facebook and Instagram Ads
- Remarketing and Prospecting via Facebook and Instagram
- Monitoring of KPIs and performance measurement
The success factors
Creation of a product-specific keyword set for the top brands.
Remarketing & Prospecting
Use of remarketing and prospecting.
Use of carousel ads with dynamic product catalog.