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Digital Marketing

Zefix FlyFishing

The customer

Zefix FlyFishing offers everything that passionate fly fishermen need: Fly rods, fly reels, wading jackets, waders, wading shoes, accessories and supplies. The range is sold in the retail store in Munich and online. Through the experience as professional guides, Zefix only offers equipment that has been put through its paces by the team.

Customer
Zefix FlyFishing
Industry
Trade
Services
Performance Marketing
Zefix Bildanzeige
Zefix FlyFishing

Challenge

The retail store was already known and popular among fly fishing fans. Due to pandemic restrictions, sales had to be shifted to online. One challenge was to scale the online store.

Performance Marketing

Destination

  • Scaling of the online store
  • Sales increase
  • New customer acquisition
  • Brand Awareness
  • Measuring the success of the campaign

Implementation

  1. Campaign development
  2. Design adjustments in the online store
  3. Performance marketing via Google Ads and Facebook and Instagram Ads
  4. Remarketing and Prospecting via Facebook and Instagram
  5. Monitoring of KPIs and performance measurement

The result

23,5%
of sales in the online store generated by performance marketing
50%
of page views come via paid advertisements
2.500
average online store users per day
13
Return on Adspent for Google Search Campaign and Facebook Remarketing
Zefix Carousel Ad
Zefix Collection Ad
Zefix FlyFishing

The success factors

Keywords

Creation of a product-specific keyword set for the top brands.

Remarketing & Prospecting

Use of remarketing and prospecting.

Ads

Use of carousel ads with dynamic product catalog.