Grillido stands for enjoyment with a good conscience. The company's range consists of a variety of grilled products such as sausages, grilled cheese, steaks to snacks and sauces. For this 100% natural ingredients are used instead of fat for a calorie-conscious diet. The offer is aimed at classic meat lovers, vegetarians and vegans.
By using marketing automation, Grillido wants to implement marketing activities more efficiently in order to enable the greatest possible performance from the available resources. In addition to generating new customers, retaining existing customers is also an important goal.
- Implementation of Marketing Automation
- Strengthening new customer acquisition and customer retention
- Targeting customer interest
- Save resources & time
- Sales increase
- Measure marketing success (ROI)
- Technical implementation of marketing automation
- Integration of various channels for comprehensive communication: automated emailings, newsletters, website personalization and social media.
- Targeted approach to new and existing customers through automated campaigns
- Dashboards for evaluation and ROI
- Leads, remarketing and prospecting campaigns on social media
The success factors
Target group-based and personalized newsletters on discount promotions, assortment expansion and user-generated content.
Analysis of user behavior with automated, tailored targeting and personalized content.
Automated monitoring of the customer journey with personalized product recommendations, birthday mailings and feedback surveys.