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Digital Marketing

Grillido

The customer

Grillido stands for enjoyment with a good conscience. The company's range consists of a variety of grilled products such as sausages, grilled cheese, steaks to snacks and sauces. For this 100% natural ingredients are used instead of fat for a calorie-conscious diet. The offer is aimed at classic meat lovers, vegetarians and vegans.

Customer
Grillido Ltd.
Industry
Grocery
Services
Marketing Automation, Performance Marketing
Grillido Newsletter Subscription
Grillido Ltd.

Challenge

By using marketing automation, Grillido wants to implement marketing activities more efficiently in order to enable the greatest possible performance from the available resources. In addition to generating new customers, retaining existing customers is also an important goal.

Marketing Automation

Destination

  • Implementation of Marketing Automation
  • Strengthening new customer acquisition and customer retention
  • Targeting customer interest
  • Save resources & time
  • Sales increase
  • Measure marketing success (ROI)

Implementation

  1. Technical implementation of marketing automation
  2. Integration of various channels for comprehensive communication: automated emailings, newsletters, website personalization and social media.
  3. Targeted approach to new and existing customers through automated campaigns
  4. Dashboards for evaluation and ROI
  5. Leads, remarketing and prospecting campaigns on social media

The result

15%
of sales influenced by SALESmanago
27%
Monthly contact growth
35.000
Automated emails and over 2,000,000 mass emails sent
New customer acquisition and existing customer activation via Custom Audiences in social ads
Grillido Newsletter
Grillido Newsletter
Grillido Ltd.

The success factors

Personalized newsletter

Target group-based and personalized newsletters on discount promotions, assortment expansion and user-generated content.

Analysis

Analysis of user behavior with automated, tailored targeting and personalized content.

Personalized content

Automated monitoring of the customer journey with personalized product recommendations, birthday mailings and feedback surveys.

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Pull