Content Marketing
Irle & Heuel GmbH
The customer
IHH equips skilled personnel with high-quality work equipment as well as personal protective equipment and offers effective products for safety measures in everyday work. The national technical dealer passes on its knowledge to customers through training and further education. An overview of the product variety is available in the online store and in the store.
Irle & Heuel GmbH
Challenge
Marketing, generating leads and winning customers for a new product offering. One challenge is that the offering is complex and not yet sufficiently known by the target group.
Content Marketing
Destination
- Increase brand awareness
- Acquisition of new customers
- Upselling to existing customers
- Appealing, target group-oriented postings in the social media
Implementation
- Strategic collection of topics related to the defined goals and target groups
- Quarterly editorial planning to pick up current content
- Keyword research to optimize the articles for search engines
- Creation of target group specific blog articles and social media posts
- Monitoring and evaluation of KPIs
The result
- Blog supports organic traffic growth of 12.92% year-over-year
- LinkedIn followers quadruple within one year
- Increase Facebook Page Reach by 130%
iHH Blog
Know how to use the right hearing protection in the workplace
What to do if you are affected by an accident at work?
Importance of gas and respiratory protection and the correct training
Irle & Heuel GmbH
The success factors
Keywords & SEO
Keyword research and SEO-optimized text creation
Content & Social Media
Regular publication of blog posts & social media posts
Design
Clear blog layout
