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Consulting

Knauf PFT

The customer

Knauf PFT is a globally active producer of qualitative conveying and mixing pumps, pneumatic conveying systems and horizontal continuous mixers. Annually, 4,000 building material machines are produced in Germany and sold worldwide. The company employs around 200 people and is represented in over 100 countries.

Customer
Knauf PFT GmbH & Co. KG
Industry
Mechanical Engineering
Services
Consulting
Knauf Website
Knauf PFT GmbH & Co. KG

Challenge

One challenge for the mechanical engineering company is that the previous customer approach is sometimes too technology-heavy. For this reason, the focus is to be shifted even more strongly to the customers and communication is to be adapted accordingly.

Consulting

Destination

  • Get an internal overview of the international target groups
  • Creation of customer personas
  • Mapping the Customer Journey
  • Development of a communication guide for the respective personas

Implementation

  1. Alignment of goals and challenges
  2. Customer Persona Workshop for the German market
  3. Customer Journey Workshop for the German market
  4. Customer Persona Workshops with participants from different countries/markets
  5. Recommendations for Next Steps based on the developed Customer Personas and Journeys
 
 

The result

7
Customer Personas
1
Customer journey and brainstorming for another journey
Exchange about the similarities and differences of the various target groups of the different markets
Idea generation to accompany the customer journey and optimization of communication collected
Knauf PFT GmbH & Co. KG

The success factors

Workshops

Workshops with participants in different positions and from different countries.

Customer Persona & Journey

Theory input and joint practical development of the customer persona and journey.

Knowledge Exchange

Intensive exchange before and during the workshop.