Consulting
Knauf PFT
The customer
Knauf PFT is a globally active producer of qualitative conveying and mixing pumps, pneumatic conveying systems and horizontal continuous mixers. Annually, 4,000 building material machines are produced in Germany and sold worldwide. The company employs around 200 people and is represented in over 100 countries.
Knauf PFT GmbH & Co. KG
Challenge
One challenge for the mechanical engineering company is that the previous customer approach is sometimes too technology-heavy. For this reason, the focus is to be shifted even more strongly to the customers and communication is to be adapted accordingly.
Consulting
Destination
- Get an internal overview of the international target groups
- Creation of customer personas
- Mapping the Customer Journey
- Development of a communication guide for the respective personas
Implementation
- Alignment of goals and challenges
- Customer Persona Workshop for the German market
- Customer Journey Workshop for the German market
- Customer Persona Workshops with participants from different countries/markets
- Recommendations for Next Steps based on the developed Customer Personas and Journeys
The result
Knauf PFT GmbH & Co. KG
The success factors
Workshops
Workshops with participants in different positions and from different countries.
Customer Persona & Journey
Theory input and joint practical development of the customer persona and journey.
Knowledge Exchange
Intensive exchange before and during the workshop.
