When you design landing pages for Google Ads, you should pay attention to several points. This is because the users, who are informed about the Google Ads come to your pages have certain requirements. With the following tips, you can optimize landing pages and ensure that you more conversions may expect. If the wishes and expectations of the customers and clients are met, you must fear less jumps. We show you what you should definitely pay attention to.
Use the keywords of the Google ad on the page
Most users see your Google Ads ad because they are looking for specific Keywords have searched for and the ad is listed for these keywords. To satisfy their expectations, these keywords should also be Appear centrally on the landing page and be visible. This immediately makes people feel confirmed in their own decision. The keywords should also be highlighted if possible to serve as visual orientation and anchor points for the users. Google also evaluates this behavior positively, since the content connection between ad and landing page is an important indicator for the Google quality factor.
Think of the corporate identity
When optimizing landing pages for Google Ads, always keep your corporate identity in mind for both ads and landing pages. A uniform design in colors, design and images not only makes it easier for customers to recognize you as a company, but also makes the connection between ad and landing page clear. The visitor thus immediately gets the feeling that he or she has landed on the right page if the ad and landing page visually match or build on each other.
A clean transition and high recognition value are hugely valuable in optimizing your landing pages for Google Ads.
Efficiency and effectiveness of your landing pages test
No matter how well you have optimized your landing pages for Google Ads, you must not assume that they will remain that good. Because the trends and requirements of customers, but also of Google, change from time to time. Therefore, landing pages for Google Ads should be checked and tested regularly. Through split testing or A/B tests you can find out with a high reliability rate how well your landing pages perform for Google Ads and where there are Potential for improvement gives.
Implement such tests regularly in your workflows to quickly identify poorly performing landing pages for Google Ads and promptly fix the errors at hand.
Show transparency and customer proximity
Trust is a valuable commodity on the Internet. In order for this trust to be built up on your part, you need to convince customers of your worth. How does this work best? Via seals and rating options that are directly visible on the landing page. Seals of approval, so-called trust seals, can be easily integrated into the page and are therefore immediately visible to customers on their first visit.
The integration of customer reviews and feedback also contributes significantly to the trust factor and shows customers that you have nothing to hide. An openly linked imprint and the possibility to contact you directly via a form are further important building blocks to increase the trust of prospects in the landing pages for Google Ads.
Lists provide structure and more overview
Visitors want to consume information as quickly and easily as possible. Lists are a good way to do just that. How this works can be quickly demonstrated with an example:
- Always put the most important information at the beginning of a listing
- With descending progression, the capacity of most users decreases
- It hardly matters whether numberings are used
- Always mention product features with numbers in the upper sections. This gives them more weight
- Make numbers understandable. For example, convert available memory into movies or music tracks so prospects can better grasp it
As you can see, a listing can be used to present a lot of information in a very small space. Listings provide structure and overview and help to weight the importance of information.
Include call-to-actions multiple times and clearly visible
Around half of all customers go to landing pages for Google Ads with a direct purchase intention. They don't want to spend a lot of time looking for a purchase opportunity, but want to see it presented in a clearly visible way. The fewer obstacles you put in the way of these customers, the higher the chance that they will also make the purchase. Complete purchase. If the purchase of a product is not the focus of the landing pages for Google Ads, a download or also the registration for the newsletter should be offered via the corresponding button.
Specify clear messages
Landing pages for Google Ads should tell visitors exactly what they can expect at first glance. State the direct advantages for the buyer and show which components make up your offer. The price of the product also plays an important role and should be communicated openly and transparently. The more the customer learns about the product, benefits and price on the landing page, the greater the chance that he or she will decide in favor of the offer.
A good page structure increases accessibility
If you want to optimize your landing pages for Google Ads, you should always think like a customer. And most customers have little time and want to get all the information at a glance. Therefore, use meaningful subheadings that allow the customer to skim the text content. Each section should deal with one core topic or statement.
Use bulleted lists to provide visual structure. The important content should always be at the top so that the customer can grasp it as quickly as possible. Headlines and structure arouse the customer's interest when skimming the page. If this succeeds, the customer will also want to read the rest of the content. Accordingly, good headlines probably boost sales the most and keep customers on the page.