7 tips for SEO optimization of landing pages

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When we create a new landing page as part of an online marketing strategy, it also comes with the expectation of achieving more success. The goal is to gain more customers and more Generate leads. However, with an ill-considered and unstructured landing page, these goals and expectations will not be met. Therefore, the landing page SEO of your website is crucial for success. Since this topic is so important, the following article will give you 7 tips on how to create a effective landing page SEO give your website the kick it needs to be successful and thus become a achieve better ranking.

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1. Is your landing page targeted to your audience?

The landing page is a page on which interested parties "land" when they have searched for something specific in a search engine and then clicked on it. In its selection of landing pages, the search engine focuses on, for example Keywordswhich should fit the theme and rank accordingly. With "rank" is the Listing of search results, for example at Google, is meant.

The higher the ad is placed in the organic search, the higher the probability of success.

Because a landing page wants one thing above all: to generate new leads, Achieve conversions and thus generate more sales. This is possible if the most important point in marketing is also in the center here: Your Landing page should see and address the target audience in their needs and desires. That's why it's important to tailor a landing page to the visitors' search intent and to answer possible big questions as quickly as possible. This way you will be able to pick up and convince interested parties.

2. Does the structure match the goal of the landing page?

The first impression of your landing page is crucial. When searchers come across your landing page, they should be directly impressed by it. The algorithm also attaches a lot of importance to a positive user experience. Therefore, it is important to pay attention to things like spelling and clarity. But also the design and features should be aligned with the goal of the landing page. Elements that should not be missing in any case and that drive your Search Engine Optimization are Call-to-actions (CTAs), testimonials, and trust elements. CTAs are classic requests for action from customers. They can be buttons such as "Download the whitepaper here" or "Go to the store here". These help motivate the clientele to interact with the website and achieve a possible conversion.

Landing page SEO can be optimized through CTA.
Landing page SEO can be optimized through CTA. (Image: cropas.by)

Also gladly seen and asked by the algorithm and the clientele are Customer reviews (testimonials). These are increasingly influencing the buying decisions of prospective customers. They thus achieve more credibility and trust among the clientele. The last helpful tool is the integration of Trust elements. This refers to features such as seals of approval, but also certificates. These underline the impression of seriousness and know-how.

3. Are you following a keyword strategy?

For a successful landing page SEO, of course, the right keywords must not be missing. But here it is important to note that not only the words themselves, but also the structure behind them is right. First of all, it is central to decide on a suitable long-tail keyword to decide. A long-tail keyword is a keyword combination with a very low search volume, but which converts much better due to its specification. In the next step, it is important to incorporate this keyword into the landing page.

It should be noted that the page should appeal to humans and not bots. The algorithm puts a lot of emphasis on high-quality content and detects "keyword stuffing" immediately. It is therefore important to give the keyword a suitable and relevant context and to clarify the search intention. This can be achieved with secondary and semantic keywords. The right keywords, whether primary, secondary or semantic, can be found through a thorough keyword research be found out.

4. Does your content have a proper structure?

Order is important. Especially if the landing page SEO is to be optimized. The structure is helpful for bots and search engines to better read, analyze and recognize your landing page. The topic of your landing page is captured and a more concrete indexing is possible. For this reason, you should pay attention to the following structuring:

  • Title tag: This should be short and concise and have a high quality search term.
  • Alt tag: An HTLM alt tag can be added to an image so that the image content is described by it.
  • Meta description: The meta description is the be-all and end-all, because it generates the attention of the readership and can be decisive for a click on the page.
  • Internal links: Internal links to other pages or blogs help the search engine to understand the topic of the text even better.
  • Images and videos: These make your landing page appear valuable to the algorithm.

5. Are your URLs optimally designed?

URL or "Uniform Resource Locator" refers to the address that specifies a particular path to a concrete file on a server. It helps in communicating about the content of the web page and reflects the web page structure. The URL gives not only the search engine, but also the viewer and the viewer an insight, about what can be found on the page.

Pictorial representation of a Pillar page.
Pictorial representation of a pillar page. (Image: blog.hubspot.com)

Among other things, it can provide information about whether the page is a "pillar page". This means that other content pages on this topic can be accessed from this page. Thereby you create a longer session time which in turn is perceived positively by the algorithm. Therefore, the URL should in the best case never be longer than 65 characters and the most important keywords and links should be well placed.

6. Is your landing page loading fast enough?

Pagespeed is an important criterion for landing page placement in organic search. Fast Loading times are responsible for a user-friendly and undisturbed browsing experience. Google, for example, aims to achieve loading times of individual pages of less than half a second. This is a very ambitious goal, but it indicates that attention should be paid to pagespeed.

Because the faster your landing page loads, the lower the bounce rate will be.

In other words, the number of prospects who leave the page again due to the loading time or lack of interest. This is of course counterproductive for the conversion rate. Therefore an important to-do for an optimized landing page SEO is Reduce the loading time of a page.

7. Have you built backlinks?

To give your landing page SEO another real boost, links to other websites are indispensable. These backlinks should be of high quality, i.e. come from websites that the algorithm and also the viewer can recognize as authentic. It also increases the probability of being linked to by other websites as well. This will bring more people to your site and you will generate a higher traffic. And more traffic means more possible conversion and better ranking.

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As can be seen from the tips, there are several ways to make your landing page SEO optimized. With our tips, you have a promising chance in the competition for the best ranking positions. So you can attract customers and clients to your landing page, keep them there and generate sales.


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