The topic of "artificial intelligence" is on everyone's lips. Applications of AI are experiencing a steep upswing and are rapidly spreading to all areas of life. So AI is also gaining a foothold in marketing. While automation techniques and algorithms for advertising activities have been used here for some time, AI brings a whole new dimension to the game. The question of how far AI will change our human tasks and work processes can be unsettling, but it can also inspire innovative improvements. How can the marketing world benefit from this new technology?
And does this open another door for efficient and targeted marketing in the interest of customers and employees? Will Ki soon become the norm in marketing? In order to answer this question and possibly dispel one or two doubts, this article deals with the Current AI tools your marketing can use.
What is Artificial Intelligence?
Artificial intelligence systems imitate the cognitive abilities of humans in order to recognize input information and solve more complex tasks. For this purpose, large Processes volumes of data, recognizes patterns and generates responses or outputs based on them. Since many abbreviations and technical terms are used in dealing with this topic, here is a brief overview of the most important ones:
- AI: stands for Artificial Intelligence and is the English term for Artificial Intelligence (AI).
- AGI: means written out Artificial General Intelligence and will also Strong AI or Full AI called. These terms describe an Artificial Intelligence that understands or can learn any intellectual task that can be performed by humans.
- ML: this abbreviation stands for Machine Learning. As the term implies, it refers to computer systems that are capable of acquiring new knowledge independently. For this purpose, the system uses algorithms and models to determine patterns or regularities from the data sets.
- DL: Deep Learning is a specialty of machine learning and focuses on the use of neural networks and big data.
- Generative AI: This AI generates something new based on the analysis of (mostly human) input and the use of learned data.
Why is the use of AI in marketing beneficial to success?
There are now many applications of AI that can be used by Marketing teams very easily deployedt and can be used in a meaningful way. For this reason, the use of AI opens up a promising Optimization potential for Marketing Operations.
On the one hand, we are talking here about effective collection, definition and analysis of customer data. Artificial intelligence can use existing data based on self-learning algorithms sort, recognize and bundle patterns and correlations. With this information, customer-centric, personalized marketing can be further optimized.
With the support of an AI in marketing, your employees can thus be save time-consuming analyses and the clientele an even better Customer Experience offer. By addressing the needs and wishes of your customers in a more individualized way, this can lead to a higher closing rate and an increase in sales. At the same time, costs in marketing can be saved and budgets can be used elsewhere, as previously manual tasks are taken over by the technology.
The other pragmatic use of AI in marketing is the use of generative AI - with ChatGPT as the example that brought this type of AI to the attention of the general public. In a controlled setting, the Artificial Intelligence research, writing blogs or creating images and videos for you. Thereby the human input and the interaction with the generative AI central - writing "prompts" and thus clear linguistic expression will (again) become an important skill of the future.
Overall here saved a lot of time, but does not replace human creativity. However, be careful what information you share with the generative AIs -. avoid private data and important trade secrets.
So from an economic perspective, the use of AI in marketing makes sense, both in terms of better customer loyalty as well as a shift of tasks towards AI, which will allow teams to strategic and innovative creative themes can take care of.
The right tools can support your marketing sustainably
AI-powered tools are programs, systems, or applications based on artificial intelligence technology. Through them, the Efficiency and productivity in increased in various application areas. This industry is developing rapidly right now. All major suppliers, e.g. in the Marketing Automation, Paid Advertisement and Social media Management integrate AI functionalities in their applications. In addition many specialized tools for use available in marketing. For most of the areas where marketers want support from an AI, there is already a large tool selection. The capabilities of these applications are constantly evolving, the market should be monitored continuouslyn. Therefore, we want to present here current tools structured according to different areas of application.
AI tools for content creation
ChatGPT is probably the best known of the AI-based tools. The "Generative Pretrained Transformer" was developed by the company OpenAI and communicates with its users in a human way using messages (a "chat"). This artificial intelligence can answer your research questions, write texts or compose a poem. A small disclaimer: The rhymes don't work that well yet, because the output is first generated in English and then translated.
But the list of skills is far from over. With ChatGPT you can either get the corresponding Input for blog articles or have it written by artificial intelligence. You need a Idea for a catchy headline? Alternative Social media post texts? With ChatGPT you have an all-rounder for texts, which can be used with a a little practice is very easy to operate. Meanwhile, many applications in the social media space also offer integration with ChatGPT to create texts more easily. ChatGPT is an optimal example of AI in marketing, because even in its short life span, it has already cemented a place in most agencies.
How do you get access? This AI tool is free and requires only registration. If you want even more features, you can also purchase a paid PLUS version.
Neuroflash is another AI-based tool that you can use as a text writing and editing tool. This tool supports you especially in effective writing and in improving your writing skills. Artificial intelligence analyzes your text, gives you suggestions for improvement and even determines, what you write next could. This tool, which was developed especially for the German-speaking market, can be connected to any text editor. This spans das performance spectrum this tool from creating your blog articles, social media posts, and ad copy to using it on websites, in the E-commerce or sales to support with longer texts or white papers.
How do you get access? If you want to use this tool for implementing AI in marketing, you can start with the free plan. If needed, you can then decide between the three packages Standard, Pro and Enterprise.
Rytr can also assist you with your writing tasks. This AI tool stands out especially for its speed. It provides you in Fractions of timethat other tools would require, a quality text with multiple alternatives. Here it does not matter whether you use variants of Sales emailsYou want to create an outline for a blog, the blog article itself or pitch a business idea. Rytr supports you everywhere. It should also be mentioned here that while Rytr is particularly focused on "writing", but can also extract working keywords with AI. Thus Rytr also forms a All-rounder tool for AI in your marketing. But beware: Here, too, texts are apparently first created in English and then translated, resulting in errors.
How do you get access? Rytr is a low-cost, affordable, and easy way to establish AI in marketing. You can generate up to ten thousand words per month with the free plan. If you need more, you can upgrade to the "Saver Plan" for about 9$ per month and generate any number of words.
AI tools for image creation and editing
With this AI tool, thanks to an amazingly "creative" artificial intelligence, you can Images Create with the help of text input. By communicating via chat, you can pass specific commands and plain text prompts to the tool, which will then create the desired image for you. Midjourney has the Call very quality, high quality and realistic images in a wide variety of styles you can choose (try prompts from "Comic Style" to "van Gogh"). This way you can create exclusive images for your campaign or social media posts, just as you imagined.
How do you get access? To use this tool, you need a Discord account. For the Basic plan you pay only 8-10$ per month. There is room to go up with the Standard or Pro plan and specific plans for larger companies.
This AI-based tool works similarly to Midjourney. Here too, images are sorted by written commands of the users created. The key difference is that Dall-E can also generate 3D images. To generate this AI art, you must also learn certain commands and instructions here and "communicate" them to the artificial intelligence".
How do you get access? Before you can start with Dall-E 2, you need to register with Open-AI (you may have already done this through Chat GPT). There is no free variant, but you can buy "credits" as needed, so you don't need a subscription.
AI tools for video creation and editing
What works with images also works with Videos. With the AI tool Steve.ai you can create a corresponding video with a mere text input into the script editor. But also a blog articles, the tool's artificial intelligence can easily turn them into bite-sized, small videos transform. This way, your blog article will be enriched with visual aspects without much effort. Big brands like McDonalds or Visa rely on this AI tool in their marketing. Because no matter whether for the Tik-Tok video or YouTube videoWith Steve.ai, all this is possible, and without a camera. Large corporations are already using AI in marketing for their success, maybe it's time for you to take off with Steve.ai too.
How do you get access? Here you can choose between four subscriptions. Starting at 15$ per month for the Basic subscription and ending at 60$ for the Pro subscription. As a company, however, you can also contact here and negotiate an individual price.
Video creation is also enabled here thanks to artificial intelligence. The web platform creates for you in 120 languages different video formats. At Synthesia, software simulates the video with real people, enabling cost-effective creation of presentation guided videos. This tool can be used as an AI in marketing even without prior experience.
How do you get access? Private use costs from 19.50 euros per month for the AI tool. If you as a company want the support of this tool, you can also negotiate the price here.
AI tools for process automation and data analysis
Microsoft 365 Copilot
This artificial intelligence, which is with Microsoft 365 applications offers a far-reaching assistance function for content creation, Data collection and analysis in the respective Microsoft products and is therefore intended to Productivity and creativity increase. Communication with the AI tool can either take place via chat or the tool runs automatically as an embedded version in parallel with the other processes. For example, texts and presentations can be created more quickly with the help of Generative AI, and meetings or interviews can be summarized and further processed via teams. For Marketing departments can use this to support internal communication of campaigns or be relevant for summarizing internal expert discussions. An important area where the support of Ki in marketing can be of great help.
How do you get access? With this tool, you can easily establish AI in marketing, since only a Microsoft 365 license is needed.
The AI based web page scraper helps the Detect continuous changes on web pages and easily sort out content. To be able to do this, no deep programming knowledge, no codes or interfaces are needed. With the help of Artificial Intelligence, your website can be optimized based on the found data. With Browse AI you can Monitor products and price lists on e-commerce sites or keep an eye on competitors. The "robot" is trained in a few minutes and can be used with the Analysis get started. Whether in performance marketing or in the Marketing Automation Implementation, thorough and constant data analysis is the key to success. Artificial intelligence can do much of the work for you here.
How do you get access? With the browser extension, you can get started for free for the first time and select one of the packages over time. The positive thing here is that there is a team offer, through which the whole team has access to the AI tool.
This AI-based tool also helps you create a great presentation. It filters the appropriate content for your presentation and creates a formatted, beautifully designed presentation, according to your wishes. Videos and diagrams can also be easily added here, so that your presentations are ready for Interest and attention from the audience and listeners. Perhaps the first thing that comes to mind when thinking about AI in marketing is not presentations. But for customer meetings and project presentations, this can be a useful AI tool.
How do you get access? The Starter version is free of charge. With the Pro version you get even extra features, but also pay a small price monthly.
AI tools for good SEO
An effective Search Engine Optimization is crucial for organic traffic. This is where Surfer can assist. This AI-based tool makes it into Minutes rank-ready content to create. It does the research, writing, and optimization. This gives you more time to still review and refine the content. Surfer AI helps you do that, sustainably your traffic and improve your performance through AI in marketing.
How do you get access? You have the free choice between a Lite program up to a Max program. Whether small or large teams, here is something for everyone. For the tool you pay monthly between 29$-299§, but you can also add add-ons later and expand your experience with Surfer.
Simply rank on Google? That's also possible with Frase. This Artificial Intelligence helps you to rank the content of SEO competitors to analyze and capture the important SERP metrics such as word counts, domain ratings and headline counts. This is how Frase manages to rank your content high. However, compared to Surfer, it offers not quite as many features and add-ons, but can still optimize your articles perfectly.
How do you get access? To get started with Frase, you pay 14.99$ monthly as an individual user and 114$ monthly as a team.
Is AI in marketing the ultimate breakthrough?
Ultimate is an exaggeration - but a breakthrough for sure! Ever since artificial intelligence found its way into the mainstream, there have been already created so many tools. And this evolution of AI in marketing will not stop. AI tools that already exist will be improved and new ones will emerge. And as Marketers you should take advantage of this technology.
It may feel uncomfortable that this technology can take over entire work steps from humans. Concerns and even fear are understandable. The important thing is that we humans are still responsible for the nowne quality and "operate" the AI correctly. Because you should not blindly trust the AI tools. Control of text, data, video and images is still necessary even with the implementation of AI in marketing.
AI in marketing will be used more and more over time and new offers will follow each other faster and faster. To be able to keep up here, it is a positive, constructively critical debate with artificial intelligence is important.
If you still have questions about the different tools or AI in marketing, or if you want to share your experiences, feel free to contact us. We will be happy to support you with know-how in your choice.