Hubspot - The CRM and Marketing Software in Test [Review 2022]

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HubSpot CRM Free and HubSpot Marketing Tools offer a complete solution for efficient and cost-effective inbound marketing.

Free guide: 5 steps for a successful ABM campaign - download

HubSpot CRM: free and easy entry into professional customer support

HubSpot is a specialist for Inbound Marketing, represents in part free tools ready for this area and is itself an excellent example of a successful application of this marketing discipline.

How does the free CRM Software and the further Inbound Marketing Tools in the test?

HubSpot CRM - Manage customer relationships efficiently and free of charge

HubSpot CRM is a comprehensive tool for the Customer Relationship Managementwhich was developed by the vendor with the aim of being easy and quick to use. Instead of the months-long training phase that is common with CRM tools, the manufacturer promises productive use after just minutes.

While the modern software in other tools for inbound marketing has a Freemium strategy that is, combining free functionality with features that are subject to a charge, the CRM software Completely free usable. That is, without any restriction of functionality.

The tool manages up to one Million contacts, without time limit. Despite this free and powerful offering, HubSpot's inbound marketing software offers Interfaces to other CRM tools, like Salesforce or the Sugar CRM.

Ready to go with HubSpot CRM

For a quick start into productive use, HubSpot has equipped the CRM software with automatisms at crucial points. This means that this tool tracks interactions independently, without you having to explicitly set up this functionality.

Likewise, the CRM tool visualizes sales in its dashboard by default. This clear view can be customized according to relevant parameters sort and compare with own specifications.

  • successful / unsuccessful sales
  • upcoming appointments
  • Contracts concluded
With HupSpot, you have all reporting and dashboards in one place.
With HupSpot, you have all reporting and dashboards in one place.(

In addition, you can filter sales by various criteria, for example, to get a quick overview of those that require action.

HubSpot: Integrate Inbound Marketing Activities

The HubSpot CRM Software interacts with the vendor's other inbound marketing tools and those of other vendors to evaluate sales activities in an automated way.

  • These include email applications such as Gmail, Outlook and Microsoft Exchange as well as tools for Social Media Marketing.
  • The interface summarizes all information about a Lead together in one central location.
  • The timeline shows Emails, calls, meetings and notes at a glance.
  • Synchronization with the marketing software also provides insights into which Channels a customer has used.

This enables a individual optimization of the sales strategy.

How much do the marketing tools cost?

The HubSpot CRM is, as already mentioned, completely free to use, even in perpetuity. As a user of the CRM software, you will also get access to free versions of further HubSpot Marketing Toolsavailable under a freemium plan.

The Service Hub on the other hand, is a purely paid software. HubSpot Service Hub Professional includes tools for customer support. It is available from 441 Euro per month available.

The freemium packages offer additional benefits in combination with a paid license.

Price overview of marketing software package offers.
Price overview of marketing software package offers.(Image:

At the Marketing Hub Starter Edition you get for 41 Euro per month for example, additionally a lead analytics dashboard, forms, an activity overview of your contacts, and a freely branded version. Email synchronization with Gmail, G Suite or Outlook is possible via the Sales Hub paid version.

What functionality does HubSpot CRM offer?

The functions of the CRM Software are divided into seven tabs. Under the first one you will find the management of your contacts. You can create new ones simply by entering the E-mail address or of the Domain name of the company.

The CRM automatically carries to it already known Details of the people, Teams or Company on. The Conversations tab provides tools for Creation of e-mails and templates.

One core area is the Sales HubYou can use it to track sales, tasks, documents and meetings. This way you can optimally plan your sales process and close deals faster.

The Marketing Hub supports lead generation. From form creation to email automation, HupSpot supports your campaigns here.

Through the Service Hub, for example, you get access to a Ticket system for customer service.

The hub Reports finally offers tools for the Analysis of your marketing activities.

Combine free and paid user functionality

The modern CRM software includes a free user management with unlimited number of users.

For some HubSpot marketing tools, such as the Service or Sales Hub, the Number of users and users on the other hand, depends on the subscription selected.

Users you create in the CRM software are automatically available in the other tools as well.

However, you do not have to grant access to all functions to every user.

Users who only have access to the CRM software remain free of charge.

Use HubSpot marketing tools productively

The marketing tools of the software combine all functions for the Inbound Marketing.

This includes the management of e-mail contacts and campaigns, with time-controlled dispatch, and templates with integrated success measurement as well as:

  • Blogging
  • Social Media Marketing
  • Landing page personalization
  • Search Engine Optimization (SEO)
  • Lead Management
  • Reporting

This qualifies HubSpot's software applications offering as a All-in-one solution for inbound marketing.

Free guide: 5 steps for a successful ABM campaign - download

The free HubSpot CRM forms the basis and provides the database for the other marketing tools.

More information and service for marketing automation, e-commerce, web design

If you have more in-depth information about HubSpot Marketing Tools or marketing automation, e-commerce or web development in general, our expert team will be happy to assist you.

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