Authentic and accessible.
In addition to the benefits to the marketing team, employee social advocacy can also boost employee engagement. Having employees as brand ambassadors connects them more strongly with the company.
This makes them more motivated to work for the company. They can demonstrate specialist knowledge and expand their network. In the process, they develop valuable skills such as external communication and social media marketing.
For which companies is employee advocacy suitable?
Companies of all kinds can benefit from a Employee Social Advocacy strategy will benefit. Particularly suitable, however, are those whose fields of activity lend themselves well to Social Media Suitable contents. Be.g. Fashion, lifestyle, travel or technology. This also applies to the B2B market, which is generally based on personal relationships and trust.
What goals can employee advocacy support?
Companies that use employee social advocacy usually set themselves goals. These focus primarily on increasing brand awareness, employer branding and employee retention. Some of the most common goals are listed below:
- Increase the range
- Increase the engagement of the (potential) clientele on social media
- Strengthening the brand identity
- Promoting employee engagement
- Generation of leads and sales
- Relationship building
