How to find the right digital agency

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For every pot there is a suitable lid. This is true not only in private life, but also in all business matters. If your company wants to find a digital agency that can help you in matters of Online marketing, strategic positioning, design, Search engine optimization and digitization helps, then it comes down to the right partner. We provide tips on what matters when it comes to finding a suitable digital agency. 

Brand Analysis Template: The Foundation for Your Digital Marketing Strategy - Download Template

Finding the right digital agency in the broad agency landscape

There are more than 200 digital agencies in Germany. The trend is for the number to grow rather than decline, which is of course something positive for you at first. You have the choice and can Filter out of different offers the one that really fits to your company. Because there is a world of difference between a tech-savvy start-up in a metropolis and a regional SME that has yet to take a few steps toward digitization. 

We want to help you to quickly pre-sort before it goes into consultations and you and the agency concretize ideas. 

Your expectations

Even before you look at the services of digital agencies, you should turn your gaze inward. What does your company expect and need from a digital agency? Are you looking for full service and thus all communication services from a single source? Or are you looking for selective assistance with search engine optimization, graphic design, technical optimization of your website or digitization of an existing service catalog?

Not all agencies can offer all services; specialization is also the key to success for digital agencies.

So the more concretely you know what exactly you expect and want, the sooner you can find a truly suitable digital agency. 

Consider what services you need from a digital agency
Digital marketing is very extensive - that's why you should find out whether the service offer of the agency meets your wishes and ideas (Image:

The offer catalog

To find the perfect digital agency, you need someone who can help you Offers solutions for the needs of your business. Typical services of a digital agency include strategic alignment, IT consulting, branding and positioning, UI and UX design, web design, SEO and SEA, Content Marketing, Campaign planning and analysis and Social Media Marketing

Based on the priorities you set, you can more easily pre-sort which digital agency is right for you. Whether strategic consulting, technical optimization of your site, revision of your online store or relaunch of your brand - get a clear picture of your preferred candidates in advance.

A question of references

An important question when selecting a digital agency: Does the agency already have experience with similar projects? How satisfied are the agency's previous customers? You can often get an overview of how experienced the agency actually is via case studies or references. Also find out about existing customers and whether it is possible to get in touch with a few. In a direct exchange, you can get an impression of how satisfied other companies are with the course of the project.

At the same time, you can use the case studies to brief the digital agency and share your expectations and ideas. This will make it easier for you to convey what exactly you want and what direction you want to take in terms of graphic design or the design of your marketing activities. 

A personal conversation

It is one of the firmly established components at digital agencies, personal consultations offer. Even if, in the interest of pandemic containment, these often take place digitally instead of on site. 

In a personal conversation you can get to know the digital agency better

However, you should always seek a personal meeting, whether on the phone, via Zoom or in person. After all, it's not just a matter of working together in a technically impeccable manner; you also have to want to work together for years to come. This works better when the chemistry is right, the ideas of the cooperation fit together or you can grow together. 

Coordinate the concrete cooperation

In many cases it is the right choice for companies, the permanent care of their website, their design, their marketing, Online stores and their social media presence. After all, the necessary personnel are not always available to take care of these services and bring in the necessary expertise. 

In such cases, a digital agency should have the time and potential to implement your company's wishes on a long-term basis. That's why it's always worth exploring the extent to which a long-term collaboration with a digital agency makes sense for you. 

However, you may also want to launch your cross-media campaigns yourself in the future and are currently only looking for staff to take care of the content for your online store. In such cases, it's important that you find a digital agency that can deliver the content you need as a starting point on time. 

The budget

Do your requirements match the digital agency's services and is the chemistry right? Ultimately, of course, the budget is also a decisive factor.

Highly specialized services can be costly and your financial expectations may not match those of the agency. So let here comprehensively advised, get from the digital agency performance-based package prices or hourly rates and check exactly how far your budget can take you with which agency. 

Brand Analysis Template: The Foundation for Your Digital Marketing Strategy - Download Template

Finding the right digital agency and optimizing the digital presence

With our tips, we want to make your search a little easier. Because you not only have the choice, but also the agony of choice. This can seem overwhelming at first, but if you invest the necessary work, concretize your ideas in advance and know exactly what you want and fits your budget, you have the best chances of finding an agency that will bring your company forward digitally in the long term.


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