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Author: Marc Gummlich

The importance of visual language for B2B and B2C customers

How important is the visual language for B2B and B2C customers?

Images absolutely belong in marketing - especially since social media platforms have taken on a dominant role. This is true in both the B2C and B2B sectors. Business customers are used to the visual language in their private lives and therefore expect it in business as well. Nevertheless, there are small